Who am I? A developer in the distant past who transitioned into SEO through data engineering and analytics. I connect SEO, product, and technology from hypotheses to measurable business outcomes. I think systematically, prioritize tasks based on their impact on product and revenue, and bring ideas to implementation. I value experimentation, transparency, and growth.
How can I help you? I can audit your project in regard to SEO. I will help competently develop a promotion strategy in Yandex, Google, Bing, including for foreign markets. If you have an idea in the sector of machine learning, I can analyze the code, idea, market, and assume whether the idea will succeed or not. I will help with Unit-economics and advice which direction to "dig in" and where to look for customers. I will advice on how and where to get data for ML in relation to your task, which software frameworks to choose and whether ML is even necessary in your task.
- Reverse-engineering of search engines: Yandex, Google, Bing, from SEO perspective.
- Management of analysts department.
- Adjustment of instructions and regulations, radical change in the production strategy in the promotion department.
- Study of search engine algorithms (hypothesis creation / terms of reference / search, creation of platforms for test / monitoring, interpretation and analysis of the results).
- Creation, testing and debugging of fully-featured prototypes for further highly loaded services of automation of production processes.
- Audits of client projects, creation of tests and resolving of complex cases, monitoring of results, development of further strategy.
- Conducting trainings and seminars for company employees.
- Delivering reports at specialist conferences (see Public activities).
- Creation and support of the Nigma service accredited in the Skolkovo innovative Russian center for evaluation of site designs using computer vision.
Work in several unremarkable companies, on average nearly a year in each. Promotion of small and mid-sized projects. From online stores and service sites to adult sites. Development of tools for promotion processes. Introduction of search engine optimization in code of projects.
- Development of automation of the department SEO processes.
- Management of development personnel.
- Setup of tests in order to have the possibility for massive impact on search engine algorithms.
- Creation of internal CRM.
- And, in order to stay competent in SEO - promotion of several projects on Google and Yandex.
- Studying startups and everything related to them - from development to product-management. I am fond of robotics, prototyping on Arduino/STM32/ESP32/etc. I love challenging myself to search for and find answers for solving practically insoluble problems.
- Wing Chun Kunf fu Master (current level Muk Yan Jong)
- Hobbies: running, guitar
- Developing my hobby project in the field of GEO/AEO - EchoLytix - Brand Visibility Check.
- Participant of Machine Learning competitions on the Kaggle platform and others (as a hobby)
- Winner of Machine Learning hackathons
- Resident of Skolkovo innovational Russian center in the Nigma service project team for the evaluation of site designs using computer vision